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Cindy Wong Mitterlehner

Founder & Journalist. Luxury isn't only made. It's noticed.

Cindy learned luxury on the shop floor: Hotel Chocolat, brand work for Nintendo and Vitaminwater, an economics degree from Kent, and cameos in a Jessie J advert and Skyfall.

At Honda Motor Europe she ran future retail and e-commerce. Then came the boardrooms: McLaren Racing, Stryker, Flight Centre, Virgin Media O2, Lavazza. Geneva, Goodwood and the Autosport Awards taught her how the best brands treat their clients.

WxM Partners & Media is the result: the reach of a media house, with the discipline of a finance team.

Career
Cindy Wong Mitterlehner, Founder & Journalist, WxM Partners & Media
Cindy Wong Mitterlehner outside a WxM Partners & Media luxury boutique

WxM Partners & Media

We bring attention to future luxury retail brands.

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DBS and FCDO cleared. Trusted with sensitive work.

Where Cindy has done the work

Honda e in WxM Partners & Media livery, concept image

Honda

The showroom, rebuilt for the phone. 23% more online leads.

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Formula One car with WxM Partners & Media branding, concept image

McLaren Racing

Ready for Formula One’s $175M cost cap.

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Surgical robot in WxM Partners & Media livery, concept image

Stryker

Nine franchises, one deal. 35% more cross-division deals.

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Aircraft and ground fleet in WxM Partners & Media livery, concept image

Flight Centre

A £400M portfolio, through Covid.

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Welcome to the WxM Universe

On screen, on YouTube.

More videos

On screen.

More from @cindywongmitt on YouTube.

WxM, the magazine

Funding, mentoring, audience. Cindy’s magazine for women in business. Now reading: The Butterfly Effect.

WxM magazine cover: Funding, Mentoring, Audience. The Butterfly Effect

Built where precision is the product.

A decade beside the C-suite in motorsport, automotive, travel, medtech and telecoms. Attention is only worth something if it sells.

10+years beside the C-suite
£400Mportfolio steered through Covid, Flight Centre
$175Mcost cap readied, McLaren Racing
23%more online leads, Honda

In their words.

From Honda, McLaren Racing and Flight Centre to Loughborough University.

“Working with Cindy on Future Luxury Retail was a rewarding opportunity to apply my MBA learning through a live consulting project with a UK business. Her engagement and feedback on our team’s work made the experience especially meaningful.”
Ahsan UllahMBA, Loughborough University
“I always found Cindy has a wonderful challenging spirit. From her first days at Honda she wanted to learn, develop and improve. Cindy also looked for opportunities and moved roles to broaden her experience and knowledge. She will succeed due to her positive outlook and willingness to put herself in difficult positions.”
Martin SandersChief Audit Executive, Honda Motor Europe
“I worked with Cindy at McLaren Racing when she was in charge of the capex projects. It was a time when we were investing heavily in our race team infrastructure and logistics projects. The numbers were substantial and we worked together to get the projects and budgets approved, and then Cindy managed the spend and reporting back to the exec. Projects were delivered on time and we are now reaping the rewards.”
Chris RobsonHead of Event Support Operations, McLaren Racing
“She was a fantastic addition to our management team and faced every request with a positive attitude and an analytical mindset. She made an immediate impact with her ability to break down areas of the P&L, making positive recommendations and increasing profitability. She would proactively present solutions to problems I didn't know I had.”
Graham RossEMEA Programme Optimization Director, FCM
“I found her to be intelligent, inquisitive and hard working. Pro-active in looking for solutions and always applying an analytical mind-set to the data she was working with. By interpreting and challenging the numbers, often in new and novel ways, she was able to generate new insights for the business.”
Robert DorlingFinancial Controller, Flight Centre Travel Group
“Always remaining positive, concentrated and efficient. Dedicated to delivering high quality. Never compromising on neither positivity nor politeness, and giving everybody a feeling of being heard. I would definitely enjoy and appreciate working with Cindy again.”
Jorun DieserudCFO, FARA AS, part of Ticketer Group
“Cindy is a very resourceful professional that knows how to work through obstacles by leveraging her knowledge and her network to achieve win-win situations for those she is working with and herself.”
Terrell A Turner, CPACo-founder, TLTurner Group
“Cindy is resourceful and dynamic. She was a key member of the team and the finance department. She has successfully and consecutively hit our reporting target while improving the process and the quality of information. I would definitely recommend Cindy!”
Quentin FevreSenior Finance Leader, SaaS, Tech & PE

Two disciplines. One brand, noticed.

Be seen by the right clients, then give them a reason to come in.

Future retail

For luxury houses and independent boutiques, ready for how today’s clients shop.

  • A boutique worth talking about
  • Clienteling that brings the best clients back
  • Store, online and social, as one
  • Numbers that prove it sells
Talk future retail

Creator economy

For brands and founders who need the right eyes on them.

  • Editorial social strategy
  • Short-form video, finished like a campaign
  • Founder-led personal brand
  • Creator partnerships
  • Features across WxM Media
Talk creator economy

How it begins.

No lengthy proposals. Within a week, you’ll know where you’re being overlooked.

  1. Discovery call

    Fifteen minutes, free. Your brand, your clients, your ambitions.

  2. Working session

    One hour. Three moves to get noticed.

  3. Engagement

    We build and run it with you, measured in reach and sales.

Career

  1. Cindy Wong LtdStrategy, finance and personal brand for founders
  2. Lavazza UKCommercial and supply chain finance
  3. The Rank GroupGroup finance, casinos and digital gaming
  4. Virgin Media O2Financial Controller, fibre rollout
  5. Ticketer GroupFinance partner to the CFO and C-suite
  6. Flight Centre Travel Group / FCMBrand finance, global travel
  7. McLaren RacingFP&A: car cost and capex
  8. StrykerStrategic pricing, bids and contracts
  9. Honda Motor EuropeFuture retail and e-commerce, Europe
Cindy Wong Mitterlehner

Be seen.

Fifteen minutes, on us. We’ll tell you where you’re being overlooked.

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